Jan 31, 2020
By Serena Makofsky
Throughout history, women have broken barriers to instigate powerful change. The Museum of Sonoma County recently opened an exhibit dedicated local trailblazers. Among the groundbreaking women represented in the show is Alicia Sanchez, board president of KBBF 89.1 FM radio.
When she heard about the show, Sanchez knew it was important that the county’s pioneering bilingual community radio station be represented as an integral part of local history. Part of the installation at the museum features a microphone decorated with KBBF stickers.
The museum gathered biographical information about Sanchez as well. She was born in El Paso, Texas, a child of farm workers. In 1969, she arrived here and wound up at Santa Rosa High School.
After graduating from UC Hastings Law, she advocated for the United Farm Workers, representing fired laborers before the Labor Relations Board. In the course of her career, she led powerful union campaigns and contributed to the formation of the Workers' Center as well as Pueblos Unidos.
In her work for KBBF, the museum notes that Sanchez “…continues to advocate and be an inspiration to the community.”
Addendum by Sonoma County Gazette
Alicia Sanchez, a Sebastopol resident has been present in the journey of nonviolence throughout her whole life. She is the daughter of farmworkers and was inspired to work nonviolently with Cesar Chavez in bringing decent living and working conditions to the farmworkers. She continued her work with the Mexican women in Santa Rosa where she co-founded the Sonoma County Industrial Union where she used the principle of nonviolence and carried that through her 30 years of organizing workers in Sonoma County.
Most of us know Alicia also as a public speaker on issues of women, immigrants, peace, justice, labor and environmental issues. Since 2010 she as been president of Bilingual Broadcasting Foundation which operates KBBF 89.1, the first Bilingual radio station in the United States. Her presence on many Boards in the past years, including the Center for Peace and Justice, reflects her commitment to the principle of nonviolence.
Some of the many awards she has received are:
Peacemaker of the Year — Peace & Justice Center of Sonoma County (2001)
United Farm Workers Union Appreciation Certificate (2001)
Press Democrat’s Award to the “50 Who Shaped our Century” (1999)
Woman of the Year — State of CA legislature (1991)
The Senator Pat Wiggins Working Class Hero Award by the North Bay Labor Council AFL-CIO (2013)
South Park Community Center Mural of Community Activists (2011)
Groundbreaking Women in Sonoma County
Can be seen through September 13, 2020
more info: https://museumsc.org/suffrage-metoo/
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